Taking The ZIP Out Of Scalpers

There’s more than one way to thwart a scalper, and artists and venues have tried everything from will-call-only shows, to voiding ducats found on secondary sites, to paperless ticketing in efforts to get real fans in the building.

Now, one arena in Tupelo, Miss., has come up with a new solution to scalping – by limiting sales of tickets to ZIP codes within a predetermined area.

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