Everybody knows that there’s a place for resale when it comes to event tickets—but fans must be vigilant to ensure that they’re not taken advantage of by scalpers.
Check the primary market first. The primary market is the safest place to purchase your tickets. 40% of tickets go unsold every year – so don’t assume the event you want to attend is sold out.
Watch out for unauthorized websites. Scalpers use website designs, URL’s and search engine advertising to appear to be affiliated with a legitimate artist, team or venue—when they are not. Don’t assume that the websites that come up when you search for tickets are legitimate. If you’re ever unsure, call the box office directly and ask for their website URL and the name of their authorized ticketing agent.
Purchase tickets from a reputable seller. Most major ticket resellers will guarantee a refund if there is a problem with your tickets. Unfortunately, this isn’t the same as guaranteeing that the tickets are authentic. If you have a problem when you arrive at the show, you may get your money back, but you won’t be let into the venue to see the event.
Keep the original ticket prices in mind. Many ticket resellers do not disclose the original price of the ticket. So paying $70 for a seat might not seem so bad until you receive the tickets and realized the face value was $25. If you’re not sure what the original ticket prices are, call the box office or check with the primary ticketer.